likeyoulove
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

Media Advocacy and Public Health Power for Prevention by Lawrence M. Wallack, Lori Dorfman, David H. Jernigan, Makani Themba-Nixon
  

Synopsis

Media Advocacy and Public Health Power for Prevention by Lawrence M. Wallack, Lori Dorfman, David H. Jernigan, Makani Themba-Nixon

How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.

About the Author

Loading other formats...

Book Info

Publication date

7th October 1993

Author

Lawrence M. Wallack, Lori Dorfman, David H. Jernigan, Makani Themba-Nixon

More books by Lawrence M. Wallack, Lori Dorfman, David H. Jernigan, Makani Themba-Nixon
Author 'Like for Like'
    recommendations

Publisher

SAGE Publications Inc

Format

Paperback
240 pages

Categories

Media studies
Health systems & services
Public health & preventive medicine

ISBN

9780803942899

I 'Lovereading' because it lets me see what new books are around with a detailed synopsis and readers' reviews.

Judith Sharp

I love reading books I wouldn't normally choose before everyone else gets to read them!

Dawn Lynch

Lovereading are lovely people who send me lovely books. What's not to love?

Gavin Dimmock

If you love reading, then you'll love Lovereading! Full of tips & info for every discerning reader.

Lynne Rapson

Discover new authors and enjoy old favourites; oodles of literary gems to uncover at Lovereading with candid reviews from real reviewers.

Emily Wright

You'll always find what you never knew you were looking for and you're always spoilt for choice.

Helen Jones

It is a website dedicated to those who adore reading It really is a one stop shop for book lovers. Love it!

Edel Waugh

You can trust Lovereading to show unbiased reviews by actual, ordinary readers that help likeminded booklovers choose their next great read.

Linda Hill

Lovereading4kids

Lovereading4schools