Media Advocacy and Public Health Power for Prevention

by Lawrence M. Wallack, Lori Dorfman, David H. Jernigan, Makani Themba-Nixon

Media Advocacy and Public Health Power for Prevention Synopsis

How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.

Book Information

ISBN: 9780803942899
Publication date: 1st October 1993
Author: Lawrence M. Wallack, Lori Dorfman, David H. Jernigan, Makani Themba-Nixon
Publisher: SAGE Publications Inc
Format: Paperback
Pagination: 240 pages
Categories: Media studies, Health systems & services, Public health & preventive medicine,

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