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By examining some of the basic scaling questions, such as the importance of measurement levels, the kinds of variables needed for Likert or Guttman scales and when to use multidimensional scaling versus factor analysis, Jacoby introduces readers to the most appropriate scaling strategies for different research situations. He also explores data theory, the study of how real world observations can be transformed into something to be analyzed, in order to facilitate more effective use of scaling techniques.
|Publication date:||1st February 1991|
|Author:||Professor William George Jacoby|
|Publisher:||SAGE Publications Inc|
|Format:||Paperback / softback|
|Categories:||Social research & statistics, Social theory,|
William G. Jacoby is a Professor in the Department of Political Science at Michigan State University. He is also a Research Scientist at the University of Michigan, where he serves as Director of the Inter-University Consortium for Political and Social Research (ICPSR) Summer Training Program in Quantitative Methods of Social Research. Professor Jacoby joined the MSU faculty in 2003. Previously, he held positions at the University of South Carolina, Ohio State University, and the University of Missouri. He received his Ph.D. from the University of North Carolina, Chapel Hill in 1983. Professor Jacoby's main professional interests are mass political behavior (public ...More About Professor William George Jacoby