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Information Campaigns Balancing Social Values and Social Change by Charles T. Salmon
  

Information Campaigns Balancing Social Values and Social Change

Part of the SAGE Series in Communication Research Series

Synopsis

Information Campaigns Balancing Social Values and Social Change by Charles T. Salmon

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address. The second section, The Campaign Process, addresses more tactical concerns pertaining to the underlying components of campaigns, namely audience research, planning, organization and implementation and evaluation. The eclectic treatment of campaigns serves to enhance the development of both the theory for and the theory of campaigns and imparts a broad understanding of the field for students and professionals in communication, political science and areas of related interest.

About the Author

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Book Info

Publication date

29th December 1989

Author

Charles T. Salmon

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Publisher

SAGE Publications Inc

Format

Hardback
312 pages

Categories

Sales & marketing
Communication studies

ISBN

9780803932180

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