In Market a la Mode, Erin Mackie examines the role that The Tatler and The Spectator, two eighteenth-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the commercial context in which they operated, focusing on the processes of commodification, fetishization, and revisions of gender identity. Mackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.
|Publication date:||18th November 2002|
|Publisher:||Johns Hopkins University Press|
|Categories:||Social & cultural history, Press & journalism, Media studies, Fashion & society, History of ideas, Gender studies, gender groups,|
Erin Mackie is senior lecturer in the English department at the University of Canterbury, Christchurch, Aotearoa New Zealand.More About Erin Mackie