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Market a la Mode Fashion, Commodity, and Gender in <I>The Tatler</I> and <I>The Spectator</I> by Erin Mackie

Market a la Mode Fashion, Commodity, and Gender in The Tatler and The Spectator


Market a la Mode Fashion, Commodity, and Gender in The Tatler and The Spectator by Erin Mackie

In Market a la Mode, Erin Mackie examines the role that The Tatler and The Spectator, two eighteenth-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the commercial context in which they operated, focusing on the processes of commodification, fetishization, and revisions of gender identity. Mackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.


This book deserves the widest possible audience. Its ultimate goal is no less than the full excavation of the modern, gendered, bourgeois subject. After reading this book, it is impossible to shop, drink coffee, or even read the newspaper without critical reflection on how these activities contribute to our deepest sense of self. Rooted in the eighteenth century, Market a la Mode can show us who we are and how we came to be. -- Beth Kowaleski-Wallace * Modern Philology * Upper-division undergraduates through faculty will find... this thoughtful well-researched work... useful. * Choice * This is an impressive work of synthesis and argument, an important contribution to the burgeoning field of cultural materialism in eighteenth-century studies. -- Ros Ballaster * Review of English Studies *

About the Author

Erin Mackie is senior lecturer in the English department at the University of Canterbury, Christchurch, Aotearoa New Zealand.

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Book Info

Publication date

18th November 2002


Erin Mackie

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Johns Hopkins University Press


328 pages


Social & cultural history
Press & journalism
Media studies
Fashion & society
History of ideas
Gender studies, gender groups



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