twitter when i was invisible katie fforde second sister win prizes
Search our site
The Good Daughter by Karin Slaughter Read the opening extract of the brand new Karin Slaughter book before its publication on 13/07/2017

Cultural Tourism The Partnership Between Tourism and Cultural Heritage Management by Bob McKercher, Hilary du Cros
  

Cultural Tourism The Partnership Between Tourism and Cultural Heritage Management

,

RRP £140.00

Notify me
when in stock

As soon as this book is back in stock we will send you an email.

Synopsis

Cultural Tourism The Partnership Between Tourism and Cultural Heritage Management by Bob McKercher, Hilary du Cros

Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the assetThough tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.

About the Author

Loading other formats...

Book Info

Publication date

13th March 2002

Author

Bob McKercher, Hilary du Cros

More books by Bob McKercher, Hilary du Cros
Author 'Like for Like'
    recommendations

Publisher

Haworth Press Inc an imprint of Taylor & Francis Inc
www.routledge.com

Format

Hardback
284 pages

Categories

Travel & holiday

ISBN

9780789011053

I love reading because my cares & woes vanish for an hour or two whilst I read of the joys, adventures, lives of the characters in the book.

Jennifer Moville

Books of the month/debuts of the month, kids/adults, fiction/non-fiction, free prize draws and free extracts, what's not to love?

Emma Smith

Lovereading does a stella job in promoting both new and established authors.

Iris Clements

I recommend Lovereading because you get honest reviews on a whole range of genres-there's something for everyone. It's the only site I need.

Sian Spinney

What can I say, the clue is in the title Lovereading - and awesome books.

Sarah Davis

Lovereading is an amazing place to be, the website is wonderful and to me if I'm sad I'll go here and it cheers me up!

Sophia Upton

I love reading books I wouldn't normally choose before everyone else gets to read them!

Dawn Lynch

If you love reading, then you'll love Lovereading! Full of tips & info for every discerning reader.

Lynne Rapson

Lovereading4kids

Lovereading4schools