make the most of Lovereading eleanor oliphant debuts of the month
Search our site
Fools and Mortals by Bernard Cornwell Read the opening extract of the brand new Bernard Cornwell book before its publication on 19/10/2017

Consumer Behavior in Travel and Tourism by Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld
  

Consumer Behavior in Travel and Tourism

, ,

RRP £39.99

Notify me
when in stock

As soon as this book is back in stock we will send you an email.

Synopsis

Consumer Behavior in Travel and Tourism by Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: * discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior * exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions * determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction * examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques * detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

About the Author

Loading other formats...

Book Info

Publication date

10th March 2000

Author

Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld

More books by Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld
Author 'Like for Like'
    recommendations

Publisher

Haworth Press Inc an imprint of Taylor & Francis Inc

Format

Paperback
550 pages

Categories

Tourism industry

ISBN

9780789006110

It has opened my eyes to different authors and genres. Just log on and try, you will be surprised and not want for reading material again.

Jocelyn Garvey

Lovereading is a world of books. It has everything you need from new to old and much loved classic books. It even give you recommendations!

Kate Thurston

It has enriched my leisure time by introducing me to a world of books which I would not have previously considered.

Val Rowe

I love reading because my cares & woes vanish for an hour or two whilst I read of the joys, adventures, lives of the characters in the book.

Jennifer Moville

The selections are so varied and the reader reviews are so helpful. A fantastic website for those who love books.

Ann Quintilla

At Lovereading there are fabulous books available in every genre, with great reviews to help you pick the right book for you.

Teresa O'Halloran

Why I love @lovereadinguk? It's in the name - as dedicated lovers of reading, they are perfect matchmakers for helping me find my next read!

Catherine Jenkins

I love reading books I wouldn't normally choose before everyone else gets to read them!

Dawn Lynch

Lovereading4kids

Lovereading4schools