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Flexible Product Development Building Agility for Changing Markets by Preston G. Smith

Flexible Product Development Building Agility for Changing Markets


Flexible Product Development Building Agility for Changing Markets by Preston G. Smith

In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive, and expensive, while the need for change continues at an accelerating pace. Flexible Product Development is a hands-on resource that provides the tools and strategies needed to restore flexibility to any organization and remove the obstacles that stand in the way of responsive new product development. Preston Smith introduces approaches that can enhance development process flexibility by creating and maintaining development options, delaying decisions, and, in general, reducing the cost of change. Step-by-step, he explains the basics of flexible product development, provides a broad array of flexibility-enhancing tools, and guides the reader in modifying the organization's values to embrace this new way of operating.


I believe that any careful reader of (this book) will emerge with a clear sense of those values and principles and enough enthusiasm for what Smith recommends to take his advice and go ahead and implement them. ( Journal of Product Innovation Management , 03/2008)

About the Author

Preston Smith is a leading thinker in the product development community and consults with companies as diverse as Herman Miller and Welch Allyn. His book, Proactive Risk Management, won the David I. Cleland Project Management Literature Award from the Project Management Institute. Smith is book review editor of the Journal of Product Innovation Management and is a Certified Management Consultant.

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Book Info

Publication date

1st September 2007


Preston G. Smith

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Jossey-Bass Inc.,U.S. an imprint of John Wiley & Sons Inc


304 pages


Management & management techniques



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