Donald Theall explores and explains the significance of the emergence of McLuhan as an important figure in North America in the development of an understanding of culture, communication, and technology. He reveals important information about McLuhan and his relationships with his earliest collaborator and life-long friend, anthropologist Edmund Carpenter, as well as with Theall himself, McLuhan's first doctoral student. McLuhan emerges as a complex human being, at once attractive, witty, egotistic, and exasperating. Theall examines McLuhan's many roles - proponent of a poetic method; pop guru adopted by Tom Wolfe, Woody Allen and others; North American precursor of French theory (Baudrillard, Barthes, Derrida, Deleuze); artist; and shaman. Complex and intellectual, neither uncritical adulation nor demonization, The Virtual Marshall McLuhan does justice to a unique figure caught in a struggle between tradition and modernity, between faith and anarchy.
|Publication date:||15th September 2006|
|Author:||Donald F. Theall, Edmund Carpenter, Donald F. Theall|
|Publisher:||McGill-Queen's University Press|
Donald F. Theall is professor emeritus and former president of Trent University. He is the author of The Medium Is the Rear View Mirror: Understanding McLuhan.More About Donald F. Theall, Edmund Carpenter, Donald F. Theall