join us on facebook
Search our site
Out of the Blue by Sophie Cameron Read the opening extract of the brand new Sophie Cameron book before its publication on 22/03/2018

Mutual Funds in India Marketing Strategies and Investment Practices by Hira Sadhak

Mutual Funds in India Marketing Strategies and Investment Practices


Mutual Funds in India Marketing Strategies and Investment Practices by Hira Sadhak

This revised edition of a widely appreciated book provides fund managers and investors with a thorough analysis of mutual funds as important financial intermediaries. Immensely popular, yet controversial as investment vehicles, mutual funds experienced tremendous growth when they entered India's financial services sector. However, the recent slump in the mutual funds market reveals that the Indian investor is still unable to fully comprehend the intricacies of investing in these complex and sophisticated investment options.

About the Author

H. Sadhak is Dy. Chief Executive Officer (Regulatory Activities), Non- Bank Financial Institutions Regulatory Authority, Botswana. Previously he was an Advisor (Market and Industry) at Price Waterhouse Coopers (PwC) Pvt. Ltd, Mumbai. He has rich experience in financial services industry and has worked in leadership roles in pension fund, mutual fund, life insurance. Prior to joining PwC, Dr Sadhak was the founder MD/CEO of LIC Pension Fund Ltd, Executive Director LIC of India. Dr Sadhak is also an independent researcher and associated with many management institutions and universities as a guest faculty and examiner of PhD work. Dr Sadhak has held many important posts such as Executive Director with LIC of India (2004-06) and Joint General Manager with LIC Mutual Fund (1989-99). He was also an officer with a public sector bank and a lecturer in economics at a degree college. In the recent past he was a member/expert of many high power working groups/ technical committees including Technical Committee on Accounting Policy for NPS, PFRDA; Technical Advisory Group, Real Estate Price Index, Government of India; Working Group on Household Savings, 11th Five Year Plan, Government of India; Working Group on Household Savings, 10th Five Year Plan, Government of India; Working Group, Fifth Economic Census, Government of India; Working Group on Insurance Sector Statistics, National Statistics Commission; Founder Convener, Research and Statistics Committee, AMFI. An accomplished author, Dr Sadhak, has published more than 200 articles/research papers and five well appreciated books-Life Insurance in India: Opportunities, Challenges & Strategic Perspective (SAGE, 2009), Mutual Funds in India: Marketing Strategies and Investment Practices (SAGE, 1997), Role of Entrepreneurs in Backward Areas (1989), Impact of Incentives on Industrial Development in Backward Regions (1986). He is widely travelled and has delivered lectures in many national and international seminars/conferences in India and abroad. He is a director on the board of many companies and is also associated with many trade and industry associations. He has received many awards for his contribution to research in finance and economic development. Dr Sadhak obtained his PhD (Industrial Finance) from the University of Poona, MA (Economics) from University of Kalyani, West Bengal, and Diploma in Operation Research for Management from University of Mumbai. He is also a distinguished poet and novelist having 12 collections of published works in Bengali, English and Hindi to his credit.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

1st April 2003


Hira Sadhak

More books by Hira Sadhak
Author 'Like for Like'


SAGE Publications Inc


586 pages


Finance & accounting



It's information about new books so, for a book lover like me, what's not to like!

Joan Hill

For me, to read is to learn, to reflect, to escape, to think, to contemplate and my time for space and calm.

Sally Ellsmore

Books of the month/debuts of the month, kids/adults, fiction/non-fiction, free prize draws and free extracts, what's not to love?

Emma Smith

Lovereading is an amazing place to be, the website is wonderful and to me if I'm sad I'll go here and it cheers me up!

Sophia Upton

I recommend Lovereading because you get honest reviews on a whole range of genres-there's something for everyone. It's the only site I need.

Sian Spinney

Lovereading is like booking a holiday, you don't know what it will be like and it is a whole new experience.

Sue Burton

Lovereading recommends, honestly reviews and promotes books-what more can I say?!

Rachel Bridgeman

Lovereading is pitched at just the right level for all the various types of people who enjoy reading in its many forms.

Pam Woodburn