Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
| ISBN: | 9780761950714 |
| Publication date: | 31st August 1999 |
| Author: | Pertti Alasuutari |
| Publisher: | SAGE Publications Inc |
| Format: | Paperback |
| Pagination: | 224 pages |
| Genres: |
Communication studies |