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Rethinking the Media Audience The New Agenda

by Pertti Alasuutari

Rethinking the Media Audience The New Agenda Synopsis

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.

Book Information

ISBN: 9780761950714
Publication date: 31st August 1999
Author: Pertti Alasuutari
Publisher: SAGE Publications Inc
Format: Paperback / softback
Pagination: 224 pages
Categories: Media studies, Cultural studies,

About Pertti Alasuutari

Pertti Alasuutari is a sociologist, cultural studies scholar, paterfamilias and a highly significant figure in the development of both Finnish and international qualitative research. His career has gone from strength to strength as regards advancement in Finnish academia, as witnessed by some twenty books, and numerous articles in both Finnish and foreign journals. Yet Professor Alasuutari insists that he did not consciously choose the career of a sociologist. Professor Alasuutari completed his school education in Rovaniemi, Lapland in 1975 and went to study technology at the University of Oulu. But not for long. In 1977 he dropped out and began to dream ...

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