debuts of the month
Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

Rethinking the Media Audience The New Agenda by Pertti Alasuutari

Rethinking the Media Audience The New Agenda


Rethinking the Media Audience The New Agenda by Pertti Alasuutari

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.

About the Author

Pertti Alasuutari is a sociologist, cultural studies scholar, paterfamilias and a highly significant figure in the development of both Finnish and international qualitative research. His career has gone from strength to strength as regards advancement in Finnish academia, as witnessed by some twenty books, and numerous articles in both Finnish and foreign journals. Yet Professor Alasuutari insists that he did not consciously choose the career of a sociologist. Professor Alasuutari completed his school education in Rovaniemi, Lapland in 1975 and went to study technology at the University of Oulu. But not for long. In 1977 he dropped out and began to dream of becoming a journalist, in the meantime doing supply teaching. In summer I studied journalism at summer university in Lapland and began my military service His days in the army driving a desk led him to another state agency. In autumn 1978 the train from the north arrived in Tampere with the 22-year-old on board. He had gained admission to study sociology. For the first year I only studied journalism, and didn't even set foot in the Department of Sociology, grins Professor Alasuutari. Career development In 1983 the Westermarck Society awarded a prize for a master's thesis to the youthful Alasuutari. The thesis was entitled The Realm of Male Freedom . The ethnographic approach was to describe the alcohol culture of a group of men patronizing a suburban pub.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

31st August 1999


Pertti Alasuutari

More books by Pertti Alasuutari
Author 'Like for Like'


SAGE Publications Inc


224 pages


Media studies
Cultural studies



With literary excellence, humour and drama, Lovereading's got value and is a real stress-calmer!

Siobhan McDowell

I love the newsletter with reviews of all the new books coming out. Can't wait to open it when it arrives in my inbox.

Rachel Aygin

Discover new authors and enjoy old favourites; oodles of literary gems to uncover at Lovereading with candid reviews from real reviewers.

Emily Wright

It's a lively, independent website with reviews, recommendations and more - with a huge range of books available to buy in all formats.

Alison Layland

Lovereading has all the new books and also suggestions for 'similar' authors whilst waiting for your favourites new books.

Carol Peace

My favourite thing about is the 'like for like' page this has really introduced me to some good reads! That and lots of honest reviews.

Sam Lewis

I love Lovereading because of its ability to connect people that love books & unite them in a friendly, stimulating & interesting community.

Megan Olwen William

It has enriched my leisure time by introducing me to a world of books which I would not have previously considered.

Val Rowe