Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch?, but by the interaction of institutional, organisational and technological forces.
| ISBN: | 9780761942542 |
| Publication date: | 18th February 2004 |
| Author: | Liz McFall |
| Publisher: | SAGE Publications Inc |
| Format: | Hardback |
| Pagination: | 224 pages |
| Series: | Culture, Representation and Identity series |
| Genres: |
Advertising |