hold back the stars join us on facebook
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

The Management of Tourism by Lesley Pender
  

Synopsis

The Management of Tourism by Lesley Pender

The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

About the Author

Loading other formats...

Book Info

Publication date

18th November 2004

Author

Lesley Pender

More books by Lesley Pender
Author 'Like for Like'
    recommendations

Publisher

SAGE Publications Inc

Format

Hardback
384 pages

Categories

Tourism industry
Management & management techniques

ISBN

9780761940210

I love the newsletter with reviews of all the new books coming out. Can't wait to open it when it arrives in my inbox.

Rachel Aygin

It's information about new books so, for a book lover like me, what's not to like!

Joan Hill

You'll always find what you never knew you were looking for and you're always spoilt for choice.

Helen Jones

I love Lovereading for the wonderful like for like author recommendations and for highlighting new books, it's a great resource for readers!

Lindsay

Lovereading is pitched at just the right level for all the various types of people who enjoy reading in its many forms.

Pam Woodburn

My favourite thing about is the 'like for like' page this has really introduced me to some good reads! That and lots of honest reviews.

Sam Lewis

Lovereading helps me decide what real people read.

Kerry Bridges

It has opened my eyes to different authors and genres. Just log on and try, you will be surprised and not want for reading material again.

Jocelyn Garvey

Lovereading4kids

Lovereading4schools