The New Sales Manager Challenges for the 21st Century

by Walter Vieira

The New Sales Manager Challenges for the 21st Century Synopsis

The second edition of The New Sales Manager is an enormously useful book that provides practical advice and a sound foundation in sales management to young managers. It is also an interesting, quick revision for senior sales managers who want to revisit the theory of sales management, in a painless, and perhaps, entertaining way. Covering the entire range of functions of a sales manager, the book has been thoroughly revised and includes plenty of illustrations, Real-life anecdotes and caselets to match the changes in the business environment.

The New Sales Manager Challenges for the 21st Century Press Reviews

A handy book, it is not limited to a purely western setting. With broken down narratives that are designed like short letters, there is a visual element that comes from cartoons and a design format for someone who may not be into reading lengthy passages. It also has typical examples drawn from small town Indian settings. -- www.livemint.com Providing practical advice and a sound foundation in sales management, the book helps sales managers revisit the theory of sales management in a simple, entertaining manner with the help of illustrations and real-life anecdotes. -- The Asian Age

Book Information

ISBN: 9780761936039
Publication date: 6th August 2007
Author: Walter Vieira
Publisher: SAGE Publications Inc
Format: Paperback
Pagination: 204 pages
Categories: Business & management,

About Walter Vieira

Walter Vieira is the President of Marketing Advisory Services Group, which he founded in 1975. Prior to that, he spent 14 years working with various corporations-Glaxo, Warner Lambert, and the Boots Company. A Certified Management Consultant (CMC) and a Fellow of the Institute of Management Consultants of India (FIMC), he provides training services and consultancy in business and marketing strategies to several organizations in India and abroad. Walter Vieira has taught at leading management institutes in India, such as Jamnalal Bajaj Institute of Management, University of Mumbai and Administrative Staff College of India (ASCI) in Hyderabad, and has lectured at the J....

More About Walter Vieira

Share this book