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The New Sales Manager Challenges for the 21st Century

by Walter Vieira

The New Sales Manager Challenges for the 21st Century Synopsis

The second edition of The New Sales Manager is an enormously useful book that provides practical advice and a sound foundation in sales management to young managers. It is also an interesting, quick revision for senior sales managers who want to revisit the theory of sales management, in a painless, and perhaps, entertaining way. Covering the entire range of functions of a sales manager, the book has been thoroughly revised and includes plenty of illustrations, Real-life anecdotes and caselets to match the changes in the business environment.

The New Sales Manager Challenges for the 21st Century Press Reviews

A handy book, it is not limited to a purely western setting. With broken down narratives that are designed like short letters, there is a visual element that comes from cartoons and a design format for someone who may not be into reading lengthy passages. It also has typical examples drawn from small town Indian settings. -- www.livemint.com Providing practical advice and a sound foundation in sales management, the book helps sales managers revisit the theory of sales management in a simple, entertaining manner with the help of illustrations and real-life anecdotes. -- The Asian Age

Book Information

ISBN: 9780761936039
Publication date: 6th August 2007
Author: Walter Vieira
Publisher: SAGE Publications Inc
Format: Paperback / softback
Pagination: 204 pages
Categories: Business & management,

About Walter Vieira

Walter Vieira (certified management consultant or CMC) was among the first to be elected a Fellow of the Institute of Management Consultants of India (FIMC); and also the first to start a marketing consulting company- MAS-in 1975, in Mumbai, India, after a 14-year successful career in the pharmaceutical industry, with Glaxo, Warner and Boots. In a span of over 40 years, Walter has worked with many of the largest companies in India-both multinationals and Indian-which have been family-managed or corporates. MAS offers consulting in marketing strategy, and selection and training of marketing personnel in India, Africa, Southeast Asia and the Middle East. ...

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