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Moderating Focus Groups A Practical Guide for Group Facilitation

by Thomas L. Greenbaum

Moderating Focus Groups A Practical Guide for Group Facilitation Synopsis

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Moderating Focus Groups A Practical Guide for Group Facilitation Press Reviews

Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books. -- Dave Quincy

Book Information

ISBN: 9780761920441
Publication date: 28th January 2000
Author: Thomas L. Greenbaum
Publisher: SAGE Publications Inc
Format: Paperback / softback
Pagination: 264 pages
Categories: Sales & marketing, Employee-ownership & co-operatives, Social research & statistics,

About Thomas L. Greenbaum

More About Thomas L. Greenbaum

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