Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
|Publication date:||28th January 2000|
|Author:||Thomas L. Greenbaum|
|Publisher:||SAGE Publications Inc|
|Categories:||Sales & marketing, Employee-ownership & co-operatives, Social research & statistics,|