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Moderating Focus Groups A Practical Guide for Group Facilitation by Thomas L. Greenbaum
  

Moderating Focus Groups A Practical Guide for Group Facilitation

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Synopsis

Moderating Focus Groups A Practical Guide for Group Facilitation by Thomas L. Greenbaum

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Reviews

Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books. -- Dave Quincy


About the Author

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Book Info

Publication date

18th November 1999

Author

Thomas L. Greenbaum

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Publisher

SAGE Publications Inc

Format

Paperback
264 pages

Categories

Sales & marketing
Employee-ownership & co-operatives
Social research & statistics

ISBN

9780761920441

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