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Behavior Change and Public Health in the Developing World by John P. Elder

Behavior Change and Public Health in the Developing World

Part of the Behavioral Medicine and Health Psychology Series


Behavior Change and Public Health in the Developing World by John P. Elder

Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behaviour change theories and applications. It details experiences of sucessful programmes for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; HIV/AIDS; and health problems arising from tobacco consumption and lack of access to family planning. The book explores health communication and social marketing strategies, learning theory, media advocacy and community development. These behaviour-change strategies are presented in temrs of how the theory relates specifically to a particular health or disease issue.


This is not a cookbook on health education, rather it goes upstream itself to the theoretical roots of public health and the needs of the 21st century. It is a welcome addition to the literature. * Contemporary Psychology * Elder is to be applauded for a thought-provoking vision that ought to guide health planners in developing countries to address the seemingly insurmountable challenges posed by the health sector. The author is also to be commended for compiling a rich array of success stories that one night want to examine and emulate in the quest to alleviate the developing world's health ordeals -- Social Science & Medicine John Elder pulls together the story of communication and public health. This book will be a unique guide for both the health professional and the communication students to the ideas and programs that have shaped the past thirty years. It goes beoynd the story of advertising and campaigns and exposes the real contribution of social marketing and social advocacy to some of the biggest public health success stories of our time. -- William Smith

About the Author

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Book Info

Publication date

17th November 2000


John P. Elder

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SAGE Publications Inc


192 pages


Public health & preventive medicine
Behavioural theory (Behaviourism)



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