Search our site
Out of the Blue by Sophie Cameron Read the opening extract of the brand new Sophie Cameron book before its publication on 22/03/2018

Survival Math for Marketers by Peter C. Weiglin


Survival Math for Marketers by Peter C. Weiglin

The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped `latent demand' in the marketing world from many people whose careers have been - or will be - thwarted because the math `haves' dominate the `have nots'. This book as an easy, fun, and inexpensive solution to this age-old problem. Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.

About the Author

Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension and has also worked as an auditor for a New York City-based accounting firm. He has written, produced, and narrated several TV and radio documentaries and has written five books. During the 1970s and early 1980s, he was one of a handful of people who revolutionized the public transit industry. He was the first director of marketing for a public transit system in America and went on to become a nationally known manager/consultant to revitalize troubled transit systems. He has an MBA degree from the University of Pittsburgh. As a leisure activity, he directs the Golden Gate Radio Orchestra. He has been active in many community affairs, including a term as president of the San Mateo County (California) Arts Council.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

28th August 2002


Peter C. Weiglin

More books by Peter C. Weiglin
Author 'Like for Like'


SAGE Publications Inc


144 pages


Sales & marketing
Applied mathematics



I love Lovereading for the wonderful like for like author recommendations and for highlighting new books, it's a great resource for readers!


Insightful reader reviews and unbiased recommendations. I don't know how I chose books before Lovereading! An essential for all book lovers.

Sarah Harper

It gives a chance to read about new titles, invites comments from all kinds of readers and is run by such a nice bunch of book lovers.

Joy Bosworth

Thanks to Lovereading I have discovered new writers and read books I would never had looked twice at - and enjoyed them.

Angela Rhodes

It has opened my eyes to different authors and genres. Just log on and try, you will be surprised and not want for reading material again.

Jocelyn Garvey

I love reading because my cares & woes vanish for an hour or two whilst I read of the joys, adventures, lives of the characters in the book.

Jennifer Moville

Lovereading helps me decide what real people read.

Kerry Bridges

Lovereading does a stella job in promoting both new and established authors.

Iris Clements