Harry Potter House Eds debuts of the month
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

Survival Math for Marketers by Peter C. Weiglin
  

Synopsis

Survival Math for Marketers by Peter C. Weiglin

The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped `latent demand' in the marketing world from many people whose careers have been - or will be - thwarted because the math `haves' dominate the `have nots'. This book as an easy, fun, and inexpensive solution to this age-old problem. Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.

About the Author

Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension and has also worked as an auditor for a New York City-based accounting firm. He has written, produced, and narrated several TV and radio documentaries and has written five books. During the 1970s and early 1980s, he was one of a handful of people who revolutionized the public transit industry. He was the first director of marketing for a public transit system in America and went on to become a nationally known manager/consultant to revitalize troubled transit systems. He has an MBA degree from the University of Pittsburgh. As a leisure activity, he directs the Golden Gate Radio Orchestra. He has been active in many community affairs, including a term as president of the San Mateo County (California) Arts Council.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

3rd July 2002

Author

Peter C. Weiglin

More books by Peter C. Weiglin
Author 'Like for Like'
    recommendations

Publisher

SAGE Publications Inc

Format

Paperback
144 pages

Categories

Sales & marketing
Applied mathematics

ISBN

9780761916321

Because of Lovereading I have broadened my reading horizons with some really great books that I probably would never have chosen myself.

Susan Walsh

Lovereading recommends, honestly reviews and promotes books-what more can I say?!

Rachel Bridgeman

Lovereading - a community of people passionate about reading and sharing their views. An incomparable website for book lovers.

Helen Clark

I love the honest opinions, recommendations for every genre and every reader, wish lists and Like for Like.

Amrita Dasgupta

My favourite thing about is the 'like for like' page this has really introduced me to some good reads! That and lots of honest reviews.

Sam Lewis

Love books. Love reading. Love reading books. And, here's the trick. Here's a website which caters for people like me.

Ian Harvey-brown

Its jam packed with fantastic titles, informative descriptions & fantastic reviews and has a vast array of great features & competitions.

Linda Rollins

I recommend Lovereading because you get honest reviews on a whole range of genres-there's something for everyone. It's the only site I need.

Sian Spinney

Lovereading4kids

Lovereading4schools