rebus 30th anniversary join us on facebook
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

Effective Health Risk Messages A Step-By-Step Guide by Kim Witte, Gary Meyer, Dennis P. Martell
  

Effective Health Risk Messages A Step-By-Step Guide

, ,

Synopsis

Effective Health Risk Messages A Step-By-Step Guide by Kim Witte, Gary Meyer, Dennis P. Martell

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001, (USA) Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

Reviews

While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide... -- Arvind Singhal * Journal of Health Communication: International Perspectives *


About the Author

Loading other formats...

Book Info

Publication date

13th April 2001

Author

Kim Witte, Gary Meyer, Dennis P. Martell

More books by Kim Witte, Gary Meyer, Dennis P. Martell
Author 'Like for Like'
    recommendations

Publisher

SAGE Publications Inc

Format

Hardback
224 pages

Categories

Communication studies

ISBN

9780761915089

I love reading because my cares & woes vanish for an hour or two whilst I read of the joys, adventures, lives of the characters in the book.

Jennifer Moville

If you LOVE reading then you will love LOVEREADING! It's a 'novel' idea. Seriously though I could not recommend them enough.

Rebecca Whymark

I love Lovereading because of its ability to connect people that love books & unite them in a friendly, stimulating & interesting community.

Megan Olwen William

I love the 'like for like' author recommendations, it's like an old friend whispering in your ear.

Emma Caddick

My horizons have been broadened by some of the books I have been lucky to review and I expect it to be no different in the future.

Daran Bellingham

It is a website dedicated to those who adore reading It really is a one stop shop for book lovers. Love it!

Edel Waugh

Love Reading - it not only does what it says on the tin, it does it with Jam on!!

Maz Tucker

Lovereading is pitched at just the right level for all the various types of people who enjoy reading in its many forms.

Pam Woodburn

Lovereading4kids

Lovereading4schools