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Effective Health Risk Messages A Step-By-Step Guide by Kim Witte, Gary Meyer, Dennis P. Martell

Effective Health Risk Messages A Step-By-Step Guide

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Effective Health Risk Messages A Step-By-Step Guide by Kim Witte, Gary Meyer, Dennis P. Martell

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001, (USA) Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.


While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide... -- Arvind Singhal * Journal of Health Communication: International Perspectives *

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Book Info

Publication date

13th April 2001


Kim Witte, Gary Meyer, Dennis P. Martell

More books by Kim Witte, Gary Meyer, Dennis P. Martell
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SAGE Publications Inc


224 pages


Communication studies



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