Are you between 5 and 25? If so, enter the Wicked Young Writer Awards NOW - click here for details...

win prizes
Search our site
Last Letter from Istanbul by Lucy Foley Read the opening extract of the brand new Lucy Foley book before its publication on 19/03/2018

Advertising Organizations and Publications A Resource Guide by John Philip Jones
  

Advertising Organizations and Publications A Resource Guide

Synopsis

Advertising Organizations and Publications A Resource Guide by John Philip Jones

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

About the Author

John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor's Citation for Exceptional Academic Achievement.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

8th March 2000

Author

John Philip Jones

More books by John Philip Jones
Author 'Like for Like'
    recommendations

Publisher

SAGE Publications Inc

Format

Hardback
360 pages

Categories

Advertising
Media studies

ISBN

9780761912361

Lovereading are lovely people who send me lovely books. What's not to love?

Gavin Dimmock

I love the 'like for like' author recommendations, it's like an old friend whispering in your ear.

Emma Caddick

It gives a chance to read about new titles, invites comments from all kinds of readers and is run by such a nice bunch of book lovers.

Joy Bosworth

Lovereading takes the guesswork out of finding your next read with "if you like you'll love" and extracts to help with your decision.

Sarah Bruch

Lovereading is like booking a holiday, you don't know what it will be like and it is a whole new experience.

Sue Burton

Why I love @lovereadinguk? It's in the name - as dedicated lovers of reading, they are perfect matchmakers for helping me find my next read!

Catherine Jenkins

As for why I'd recommend Lovereading, it's simple - it's a great place to get information and reviews about new books!

Margaret Freeman

Lovereading has given me the opportunity to delve into new and exciting worlds of authors who I would never have tried before.

Glynis Elliott

Lovereading4kids

Lovereading4schools