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The Mass Marketing of Politics Democracy in an Age of Manufactured Images by Bruce I. Newman

The Mass Marketing of Politics Democracy in an Age of Manufactured Images


The Mass Marketing of Politics Democracy in an Age of Manufactured Images by Bruce I. Newman

`Bruce I Newman tells us briskly, firmly what our instincts also tell us: we are mass marketing images rather than providing real leadership' - Paul Simon, Former US Senator, Public Policy Institute, Southern Illinois University The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.


Bruce Neuman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an insightful analysis of the ways in which marketers have transformed the presidential election. -- Richard M. Perloff

About the Author

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Book Info

Publication date

23rd August 1999


Bruce I. Newman

More books by Bruce I. Newman
Author 'Like for Like'


SAGE Publications Inc


184 pages


Sociology & anthropology
Political campaigning & advertising



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