Agenda-Setting

by James W. Dearing, Everett M. Rogers

Part of the Communication Concepts Series

Agenda-Setting Synopsis

What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

Book Information

ISBN: 9780761905622
Publication date: 19th February 1997
Author: James W. Dearing, Everett M. Rogers
Publisher: SAGE Publications Inc
Format: Hardback
Pagination: 152 pages
Categories: Management & management techniques, Communication studies,

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