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Agenda-Setting by James W. Dearing, Everett M. Rogers
  

Synopsis

Agenda-Setting by James W. Dearing, Everett M. Rogers

What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

About the Author

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Book Info

Publication date

19th December 1996

Author

James W. Dearing, Everett M. Rogers

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Publisher

SAGE Publications Inc

Format

Hardback
152 pages

Categories

Management & management techniques
Communication studies

ISBN

9780761905622

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