Proposal Savvy Creating Successful Proposals for Media Projects

by Elise K. Parsigian

Proposal Savvy Creating Successful Proposals for Media Projects Synopsis

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It' are included throughout the book to illustrate real world problem-solving procedures and thought processes.

Book Information

ISBN: 9780761900269
Publication date: 16th April 1996
Author: Elise K. Parsigian
Publisher: SAGE Publications Inc
Format: Hardback
Pagination: 288 pages
Categories: Media studies, Business strategy,

About Elise K. Parsigian

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