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Proposal Savvy Creating Successful Proposals for Media Projects by Elise K. Parsigian

Proposal Savvy Creating Successful Proposals for Media Projects


Proposal Savvy Creating Successful Proposals for Media Projects by Elise K. Parsigian

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It' are included throughout the book to illustrate real world problem-solving procedures and thought processes.

About the Author

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Book Info

Publication date

16th April 1996


Elise K. Parsigian

More books by Elise K. Parsigian
Author 'Like for Like'


SAGE Publications Inc


288 pages


Media studies
Business strategy



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