***Axiom Business Book Award Winner!*** Something massive is shifting in the world of entertainment. Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it's not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million from his YouTube videos, beating Hollywood A-listers like Harrison Ford, Julia Roberts and Amy Adams. Something massive is shifting in the world of entertainment. Since its founding in 2005, YouTube has become the first and only truly global media platform, with over a billion users worldwide. It has changed the media industry as profoundly as the development of radio, film and television. In Streampunks, YouTube's Chief Business Officer Robert Kyncl gets to the heart of this creative revolution through behind-the-scenes stories of its biggest stars - YouTubers like Tyler Oakley, Lilly Singh, and Casey Neistat-and the dealmakers brokering the future of media, like Scooter Braun, who scouted 12-year old Justin Bieber on YouTube, and Vice media mogul Shane Smith who used the platform to turn young people onto news and current affairs. By giving anyone with a smartphone their own TV channel, YouTube is fuelling a new creative boom. Not only is it generating the new faces of entertainment, but also changing how students are taught, how social issues are discussed and how small businesses advertise and develop. Streampunks is the definitive book on the modern pop-culture juggernaut Youtube, the platform remaking the face of entertainment.
|Publication date:||7th September 2017|
|Author:||Robert Kyncl, Maany Peyvan|
|Publisher:||Virgin Books an imprint of Ebury Publishing|
|Categories:||Digital video: consumer/user guides, Television, TV & society, E-commerce: business aspects,|
Robert Kyncl (Author) Robert Kyncl is the Chief Business Officer at YouTube where he oversees all business functions, and was previously Vice President of Content at Netflix. Robert has been listed in Vanity Fair's 2012 & 2013 New Establishment List, Billboard's Power 100 List in 2012, 2013, 2014 and 2015, Billboard's 2014 International Power Players List and AdWeek's 2013 Top 50 Execs Who Make the Wheels Turn . Maany Peyvan (Author) Maany Peyvan is a Speechwriter and Communications Manager at Google, where he leads speechwriting for YouTube. Prior to his time at Google, Maany was a political appointee in the Obama Administration, serving as Director of Speechwriting at the US Agency for ...More About Robert Kyncl, Maany Peyvan