The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive. Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff. Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.
| ISBN: | 9780749480868 |
| Publication date: | 3rd August 2017 |
| Author: | Michael J. Morris |
| Publisher: | Kogan Page Ltd |
| Format: | Paperback |
| Pagination: | 280 pages |
| Series: | Business Success |
| Genres: |
Entrepreneurship Advice on careers and achieving success Small businesses and self-employment |