Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
| ISBN: | 9780749462871 |
| Publication date: | 3rd May 2011 |
| Author: | Matt Haig |
| Publisher: | Kogan Page Ltd |
| Format: | Paperback |
| Pagination: | 304 pages |
| Genres: |
Sales and marketing |