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Public Relations and the Social Web How to Use Social Media and Web 2.0 in Communications by Rob Brown
  

Public Relations and the Social Web How to Use Social Media and Web 2.0 in Communications

Synopsis

Public Relations and the Social Web How to Use Social Media and Web 2.0 in Communications by Rob Brown

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

Reviews

'A thoroughly readable and practical source of information for anyone who wishes to dip their toe into the ever-expanding ocean of online PR.'
Communication Director



'Public Relations and the Social Web provides an overview of the social web landscape and how it's changing the functionality and role of the traditional PR role.'
Managing Growth



'A very readable introduction to public relations in the internet age.'
Behind the Spin blog

About the Author

Rob Brown graduated from York University and spent a year in radio before joining Staniforth as a PR account executive. He set up his own media PR business in the 90s, working with Granada Television, Channel Four and Endemol. He later joined McCann Erickson as PR Director with clients as diverse as Durex, Aldi, Peugeot and the NHS. In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director.

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Book Info

Publication date

3rd April 2009

Author

Rob Brown

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Publisher

Kogan Page Ltd

Format

Hardback
192 pages

Categories

Public relations

ISBN

9780749455071

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