Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

Switching Channels Organization and Change in TV Broadcasting by Richard E. Caves

Switching Channels Organization and Change in TV Broadcasting


Switching Channels Organization and Change in TV Broadcasting by Richard E. Caves

Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and reality shows and news magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the creative industry, which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.


Richard E. Caves [is] the don of entertainment economics. -- Austan Goolsbee New York Times 20070426

About the Author

Richard E. Caves is Nathaniel Ropes Research Professor of Political Economy, Harvard University. He is the author most recently of Creative Industries: Contracts between Art and Commerce (Harvard).

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

16th September 2005


Richard E. Caves

More books by Richard E. Caves
Author 'Like for Like'


Harvard University Press


376 pages


Radio & television industry



Lovereading helps me decide what real people read.

Kerry Bridges

Why I love @lovereadinguk? It's in the name - as dedicated lovers of reading, they are perfect matchmakers for helping me find my next read!

Catherine Jenkins

Discover new authors and enjoy old favourites; oodles of literary gems to uncover at Lovereading with candid reviews from real reviewers.

Emily Wright

A well laid out site, I love the fact that is separates paranormal fiction from fantasy and horror, which other sites don't.

Jen Rainbow

I love Lovereading for the wonderful like for like author recommendations and for highlighting new books, it's a great resource for readers!


I love reading because my cares & woes vanish for an hour or two whilst I read of the joys, adventures, lives of the characters in the book.

Jennifer Moville

I love that Lovereading handpicks very special debut reads.

Magda North

I recommend Lovereading because you get honest reviews on a whole range of genres-there's something for everyone. It's the only site I need.

Sian Spinney