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This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
|Publication date:||21st March 2009|
|Author:||Gavin Heaton, Drew McLellan|
|Publisher:||Drew McLellan and Gavin Heaton|
|Categories:||Economics, finance, business & management,|