The Age of Conversation 2: Why Don't They Get It?

by Gavin Heaton, Drew McLellan

The Age of Conversation 2: Why Don't They Get It? Synopsis

This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.

Book Information

ISBN: 9780615264202
Publication date: 21st March 2009
Author: Gavin Heaton, Drew McLellan
Publisher: Drew McLellan and Gavin Heaton
Format: Paperback
Pagination: 272 pages
Categories: Economics, finance, business & management,

About Gavin Heaton, Drew McLellan

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