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The Age of Conversation 2: Why Don't They Get It? by Gavin Heaton, Drew McLellan
  

The Age of Conversation 2: Why Don't They Get It?

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Synopsis

The Age of Conversation 2: Why Don't They Get It? by Gavin Heaton, Drew McLellan

This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.

About the Author

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Book Info

Publication date

21st March 2009

Author

Gavin Heaton, Drew McLellan

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Publisher

Drew McLellan and Gavin Heaton

Format

Paperback
272 pages

Categories

Economics, finance, business & management

ISBN

9780615264202

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