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Innovation Hardwired by Alexis Goncalves
  

Synopsis

Innovation Hardwired by Alexis Goncalves

Innovation is the fundamental source of value creation in companies and an important enabler of competitive advantage. Innovation is inherently a highly cross-functional activity that, when it works well, creates a constructive tension between competing objectives of development cost, product value, performance, quality, and time to market. I have entitled this book Innovation Hardwired because the ability to consistently and continually bring an innovation to market involves: (a) hardwiring all the cross-functional activities in an effective way and (b) hardwiring several organizational factors - factors that, to use a biological metaphor, are embedded in a company's organizational DNA. Just as nature's DNA spells out the exact instructions required to create a unique organism, organizational DNA determines how effectively an organization will consistently and constantly innovate and create new value for all stakeholders.

About the Author

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Book Info

Publication date

16th November 2008

Author

Alexis Goncalves

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Publisher

Innovation Insight Network

Format

Paperback
212 pages

Categories

Economics, finance, business & management

ISBN

9780615260068

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