make the most of Lovereading
Search our site
I Stop Somewhere by T. E. Carter Read the opening extract of the brand new T. E. Carter book before its publication on 19/04/2018

Product Launch the Microsoft Way by James Mastan
  

Product Launch the Microsoft Way

Synopsis

Product Launch the Microsoft Way by James Mastan

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth How-to for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.

About the Author

Loading other formats...

Book Info

Publication date

25th June 2008

Author

James Mastan

More books by James Mastan
Author 'Like for Like'
    recommendations

Publisher

Commercio Press, LLC

Format

Hardback
420 pages

Categories

Economics, finance, business & management

ISBN

9780615209463

The best new books on the market, reviewed honestly, to give your readers the best choices.

Julie Cook

Ever purchased a book, read a few pages & thought I'm not going to enjoy this? Honest book reviews mean you'll never have that problem again

Jill Peters

The selections are so varied and the reader reviews are so helpful. A fantastic website for those who love books.

Ann Quintilla

My favourite thing about is the 'like for like' page this has really introduced me to some good reads! That and lots of honest reviews.

Sam Lewis

If you love reading, then you'll love Lovereading! Full of tips & info for every discerning reader.

Lynne Rapson

A great place to go to find your next literary escape, and where you don't have to judge a book by its cover!

Suzanne Beney

I love the 'like for like' author recommendations, it's like an old friend whispering in your ear.

Emma Caddick

Lovereading recommends, honestly reviews and promotes books-what more can I say?!

Rachel Bridgeman

Lovereading4kids

Lovereading4schools