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Product Launch the Microsoft Way

by James Mastan

Product Launch the Microsoft Way Synopsis

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth How-to for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit for business/marketing strategy, and marketing program execution consulting services.

Book Information

ISBN: 9780615209463
Publication date: 25th June 2008
Author: James Mastan
Publisher: Commercio Press, LLC
Format: Hardback
Pagination: 420 pages
Categories: Economics, finance, business & management,

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