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America in Focus by Robert J. Burgess
  

Synopsis

America in Focus by Robert J. Burgess

Have you ever wondered what people say in Focus Groups? Focus Groups have been an extremely effective marketing research tool for decades. The fate or success of many products has been decided by people discussing their values and needs in small groups across America. Now is your chance to watch through the two-way mirror. Read about how America lives, what motivates us, where we are going and how we want to get there. This book is a MUST READ for anyone in business, politics or as just a member of society.

About the Author

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Book Info

Publication date

4th December 2008

Author

Robert J. Burgess

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Publisher

MA Arts Publishing, LLC

Format

Paperback
236 pages

Categories

Encyclopaedias & reference works

ISBN

9780578001623

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