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America in Focus

by Robert J. Burgess

America in Focus Synopsis

Have you ever wondered what people say in Focus Groups? Focus Groups have been an extremely effective marketing research tool for decades. The fate or success of many products has been decided by people discussing their values and needs in small groups across America. Now is your chance to watch through the two-way mirror. Read about how America lives, what motivates us, where we are going and how we want to get there. This book is a MUST READ for anyone in business, politics or as just a member of society.

Book Information

ISBN: 9780578001623
Publication date: 4th December 2008
Author: Robert J. Burgess
Publisher: MA Arts Publishing, LLC
Format: Paperback
Pagination: 236 pages
Categories: Encyclopaedias & reference works,

About Robert J. Burgess

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