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Investor Relations: The Art and Philosophy of Effective Corporate Communications by Thomas J. Lauria
  

Investor Relations: The Art and Philosophy of Effective Corporate Communications

Synopsis

Investor Relations: The Art and Philosophy of Effective Corporate Communications by Thomas J. Lauria

The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a hyperactive Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.

About the Author

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Book Info

Publication date

17th December 2008

Author

Thomas J. Lauria

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Publisher

Lulu.com

Format

Hardback
124 pages

Categories

Business communication & presentation

ISBN

9780557028627

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