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Strategic Public Relations Audience Focused Practice by Barbara Diggs-Brown
  

Strategic Public Relations Audience Focused Practice

RRP £80.99

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Synopsis

Strategic Public Relations Audience Focused Practice by Barbara Diggs-Brown

With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, Strategic Public Relations: An Audience Focused Practice is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts.

Reviews

. . . it offers a fresh, engaging approach to public relations that appropriately emphasizes the importance of strategy in the day-to-day operations. This textbook uses real-world examples to illuminate a complex and rich field.


About the Author

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Book Info

Publication date

15th May 2011

Author

Barbara Diggs-Brown

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Publisher

Wadsworth Publishing Co Inc an imprint of Cengage Learning, Inc

Format

Hardback
520 pages

Categories

Public relations

ISBN

9780534637064

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