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Cambridge Essential Histories Mass Appeal: The Formative Age of the Movies, Radio, and TV

by Edward D. (George Washington University, Washington DC) Berkowitz

Cambridge Essential Histories Mass Appeal: The Formative Age of the Movies, Radio, and TV Synopsis

Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century.

Cambridge Essential Histories Mass Appeal: The Formative Age of the Movies, Radio, and TV Press Reviews

With compelling detail and an accessible style, Berkowitz demonstrates how film, radio, and television, from their beginnings to the present, offered all-inclusiveness or, as the title puts it, mass appeal. Highly recommended. -Choice

Book Information

ISBN: 9780521889087
Publication date: 27th September 2010
Author: Edward D. (George Washington University, Washington DC) Berkowitz
Publisher: Cambridge University Press
Format: Hardback
Pagination: 226 pages
Categories: Social & cultural history, Media studies, Popular culture, History of the Americas,

About Edward D. (George Washington University, Washington DC) Berkowitz

Edward D. Berkowitz is Professor of History at George Washington University. He has held academic positions at the University of Massachusetts, Boston, and administrative positions at Brandeis University and the President's Commission for a National Agenda for the Eighties. He is the author of six previous books, including Something Happened, his history of the seventies. He is co-author of four other books and editor of three, including A Documentary History of Social Security. Berkowitz has given invited lectures at the European University in Florence, at Oxford and Cambridge Universities, and in the Netherlands, Australia, and New Zealand. He has published ...

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