The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
|Publication date:||28th May 1993|
|Author:||John W. (Duke University, North Carolina) Payne, James R. (Duke University, North Carolina) Bettman, Eric J. (Universi Johnson|
|Publisher:||Cambridge University Press|
|Categories:||Cognition & cognitive psychology,|