The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
ISBN: | 9780521415057 |
Publication date: | 28th May 1993 |
Author: | John W. (Duke University, North Carolina) Payne, James R. (Duke University, North Carolina) Bettman, Eric J. (Universi Johnson |
Publisher: | Cambridge University Press |
Format: | Hardback |
Pagination: | 348 pages |
Genres: |
Cognition and cognitive psychology |