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What Poetry Brings to Business by Clare Morgan, Kirsten Lange, Ted Buswick


What Poetry Brings to Business by Clare Morgan, Kirsten Lange, Ted Buswick

What does poetry bring to business? According to Clare Morgan and her coauthors, it brings a complexity and flexibility of thinking, along with the ability to empathize and better understand the thoughts and feelings of others. Through her own experiences and many examples, Morgan demonstrates that the skills necessary to talk and think about poetry can be of significant benefit to leaders and strategists, to executives who are facing infinite complexity and who are armed with finite resources in a changing world. What Poetry Brings to Business presents ways in which reading and thinking about poetry offer businesspeople new strategies for reflection on their companies, their daily tasks, and their work environments. The goal is both to increase readers' knowledge of poems and how they convey meaning, and also to teach analytical and cognitive skills that will be beneficial in a business context. The unique combinations and connections made in this book will open new avenues of thinking about poetry and business alike.


Creativity is a means of controlling chaos, finding order. Business and poetry draw their waters out of the same well. - John Barr, President, Poetry Foundation

About the Author

Clare Morgan is Director of Creative Writing in Oxford University's Continuing Education program. Kirsten Lange and Ted Buswick are employed by The Boston Consulting Group, an international management consulting firm, she as Managing Director of the Munich office, he as head of Oral History and Archiving. Buswick was an acquiring editor for Boston publisher Addison-Wesley and has taught high-school English.

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Book Info

Publication date

15th May 2010


Clare Morgan, Kirsten Lange, Ted Buswick

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The University of Michigan Press


360 pages


Business & management
Literary studies: poetry & poets



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