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The Blueprint for Franchising a Business by Stephen S. Raab, Gregory Matusky

The Blueprint for Franchising a Business



The Blueprint for Franchising a Business by Stephen S. Raab, Gregory Matusky

Franchising is, and will continue to be, a growing system of marketing: thousands of additional companies looking for expansion and growth will begin franchising to take advantage of its substantial opportunities. This book serves two groups. The primary audience consists of executive planners in organizations who want to franchise, and the professionals - bankers, financial advisors, business consultants - who will work with them. The secondary audience is made up of people who want to invest in a franchise.

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Book Info

Publication date

12th November 1987


Stephen S. Raab, Gregory Matusky

More books by Stephen S. Raab, Gregory Matusky
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John Wiley & Sons Inc an imprint of John Wiley and Sons Ltd


256 pages





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