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The Blueprint for Franchising a Business by Stephen S. Raab, Gregory Matusky
  

The Blueprint for Franchising a Business

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Synopsis

The Blueprint for Franchising a Business by Stephen S. Raab, Gregory Matusky

Franchising is, and will continue to be, a growing system of marketing: thousands of additional companies looking for expansion and growth will begin franchising to take advantage of its substantial opportunities. This book serves two groups. The primary audience consists of executive planners in organizations who want to franchise, and the professionals - bankers, financial advisors, business consultants - who will work with them. The secondary audience is made up of people who want to invest in a franchise.

About the Author

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Book Info

Publication date

12th November 1987

Author

Stephen S. Raab, Gregory Matusky

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Publisher

John Wiley & Sons Inc an imprint of John Wiley and Sons Ltd

Format

Hardback
256 pages

Categories

Franchises

ISBN

9780471856177

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