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The Selected Works of R.B. Zajonc

by Robert B. Zajonc

The Selected Works of R.B. Zajonc Synopsis

Spans key research areas throughout Zajonc's career, from social facilitation, cognition, and emotion, to collective phenomena. Presents works that express a simplicity of problem formation. Demonstrates that researchable problems, particularly those that arise when data conflict with theory, can often be solved by reformulating the problem. Helps students discover the importance of scholarship and shows that prior literture can sometimes help solve emerging contemporary problems.

Book Information

ISBN: 9780471433064
Publication date: 4th August 2003
Author: Robert B. Zajonc
Publisher: John Wiley & Sons Inc an imprint of John Wiley and Sons Ltd
Format: Paperback / softback
Pagination: 432 pages
Categories: Psychology,

About Robert B. Zajonc

After obtaining his Ph.D. from the University of Michigan in 1955, Robert Zajonc became a professor there until 1994, having held the positions of Director of the Institute for Social Research and Director of the Research Center for Group Dynamics. He then joined the faculty at Stanford University, where he is currently Professor Emeritus of Psychology. Throughout his long and distinguished career, Professor Zajonc has had research interests in basic processes implicated in social behavior, with a special emphasis on the interface between affect and cognition. In a series of well-known studies, he examined circumstances under which affective influences can take ...

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