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Menu Design Merchandising and Marketing

by Albin G. Seaberg

Menu Design Merchandising and Marketing Synopsis

Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

Book Information

ISBN: 9780471289838
Publication date: 1st December 1990
Author: Albin G. Seaberg
Publisher: John Wiley & Sons Inc an imprint of John Wiley and Sons Ltd
Format: Hardback
Pagination: 224 pages
Categories: Hospitality industry, Sales & marketing,

About Albin G. Seaberg

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