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Introduction to Travel and Tourism An International Approach by Michael M. Coltman

Introduction to Travel and Tourism An International Approach


Introduction to Travel and Tourism An International Approach by Michael M. Coltman

The fundamentals of travel and the impacts of tourism throughout history and the world Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.

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Book Info

Publication date

1st March 1989


Michael M. Coltman

More books by Michael M. Coltman
Author 'Like for Like'


John Wiley & Sons Inc


384 pages


Tourism industry



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