The fundamentals of travel and the impacts of tourism throughout history and the world Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.
| ISBN: | 9780471288626 |
| Publication date: | 1st March 1989 |
| Author: | Michael M. Coltman |
| Publisher: | John Wiley & Sons Inc |
| Format: | Paperback |
| Pagination: | 384 pages |
| Genres: |
Hospitality and service industries |