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Introduction to Travel and Tourism An International Approach

by Michael M. Coltman

Introduction to Travel and Tourism An International Approach Synopsis

The fundamentals of travel and the impacts of tourism throughout history and the world Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.

Book Information

ISBN: 9780471288626
Publication date: 1st March 1989
Author: Michael M. Coltman
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Pagination: 384 pages
Categories: Tourism industry,

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