tudor queens series
Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

Sony Vs Samsung - the Inside Story of the Electronics' Giants Battle for Global Supremacy by Sea-Jin Chang

Sony Vs Samsung - the Inside Story of the Electronics' Giants Battle for Global Supremacy


Sony Vs Samsung - the Inside Story of the Electronics' Giants Battle for Global Supremacy by Sea-Jin Chang

Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive. - Constantinos Markides, Robert P. Bauman Professor of Strategic Leadership and Chairman, Strategy Department, London Business School Sea-Jin Chang has produced that rarity in a business book--one that is as valuable to practicing managers as it is insightful to academic researchers. In this fascinating comparison of two modern global giants, he applies his high resolution research microscope to their changing fortunes by dissecting their contrasting strategies, and providing interesting insights into their divergent organizational processes and management practices. This is a very valuable contribution to the international business literature. It will end up in as many corporate boardrooms as faculty seminars. - Christopher A. Bartlett , Thomas D. Casserly Professor Emeritus, Harvard Business School Sea-Jin Chang has written a fascinating comparison of Sony and Samsung that will be valuable to anyone interested in strategy, organizations or international business. The interwoven and very detailed case studies of two very different companies in overlapping industries illuminate problems such as adaptation to technological change (analog to digital), organizational flexibility and globalization. His attempt to analyze both strategic development and implementation is successful and very useful. Both academics and practitioners will learn a lot from this book. - Stephen J. Kobrin , William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania Refreshingly original and entertaining, this book analyzes major strategic decisions of Samsung and Sony and highlights organizational processes and top management leadership that have shaped their performances. This is a must-read for all executives who want to understand the strengths and weaknesses of Asian competitors. It also provides penetrating insights to other Asian companies with global ambitions. - Myoung Woo Lee , President and CEO, iriver

About the Author

Sea-Jin Chang is a Kumho Asiana Group Endowed Chair Professor of Business Administration at Korea University. He received his BA and MA in economics from Seoul National University, and Ph.D. in strategic management from the Wharton School of the University of Pennsylvania, where he was a Dean's Fellow. Prior to his return to Korea, he was a professor at the Stern School of Business of the New York University. He also had visiting appointments at Stanford Business School, INSEAD, London Business School, Hitotsubashi University, and the Wharton School of the University of Pennsylvania. He is a leading researcher on the management of diversified multinational firms. His current research includes strategies for corporate growth through joint ventures and acquisitions, foreign direct investment, and comparative management studies of Japan, Korea and China. He serves on the editorial boards of several prestigious publications and has extensive consulting experience.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

10th April 2008


Sea-Jin Chang

More books by Sea-Jin Chang
Author 'Like for Like'


John Wiley & Sons Ltd an imprint of John Wiley and Sons Ltd


212 pages


Hi-tech manufacturing industries



Lovereading is an amazing place to be, the website is wonderful and to me if I'm sad I'll go here and it cheers me up!

Sophia Upton

Love Reading - it not only does what it says on the tin, it does it with Jam on!!

Maz Tucker

Love books. Love reading. Love reading books. And, here's the trick. Here's a website which caters for people like me.

Ian Harvey-brown

My horizons have been broadened by some of the books I have been lucky to review and I expect it to be no different in the future.

Daran Bellingham

Insightful reader reviews and unbiased recommendations. I don't know how I chose books before Lovereading! An essential for all book lovers.

Sarah Harper

Lovereading is a wonderful way to expand my literary horizons, discover inspiring authors & get the chance to read new novels first. #loveit

Zarina de Ruiter

Lovereading tells me about new books before they hit the shelves, lets me find other authors I may like and has great prize draws!

Sheila Dale

It's a lively, independent website with reviews, recommendations and more - with a huge range of books available to buy in all formats.

Alison Layland