twitter
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

Managing Media Companies Harnessing Creative Value by Annet Aris, Jacques Bughin
  

Managing Media Companies Harnessing Creative Value

,

Synopsis

Managing Media Companies Harnessing Creative Value by Annet Aris, Jacques Bughin

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

About the Author

Annet Aris , Adjunct Professor of Strategy at INSEAD, Fontainebleau, and former partner at McKinsey & Company. Dr Jacques Bughin is a director at McKinsey & Company, and academic Fellow at ECORE as well as at the Katholieke Universiteit Leuven (KUL). Both draw on a long and broad experience of working in, and teaching on, the media industry.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

2nd April 2009

Author

Annet Aris, Jacques Bughin

More books by Annet Aris, Jacques Bughin
Author 'Like for Like'
    recommendations

Publisher

John Wiley & Sons Ltd an imprint of John Wiley and Sons Ltd

Format

Paperback
400 pages

Categories

Management & management techniques
Radio & television industry

ISBN

9780470713952

The best new books on the market, reviewed honestly, to give your readers the best choices.

Julie Cook

Lovereading is a world of books. It has everything you need from new to old and much loved classic books. It even give you recommendations!

Kate Thurston

Lovereading has given me the opportunity to delve into new and exciting worlds of authors who I would never have tried before.

Glynis Elliott

Lovereading - a community of people passionate about reading and sharing their views. An incomparable website for book lovers.

Helen Clark

I love Lovereading because of its ability to connect people that love books & unite them in a friendly, stimulating & interesting community.

Megan Olwen William

Lovereading does a stella job in promoting both new and established authors.

Iris Clements

I love Lovereading because I get to read great books and then get to tell everybody how good they are.

Sally Doel

It is a website dedicated to those who adore reading It really is a one stop shop for book lovers. Love it!

Edel Waugh

Lovereading4kids

Lovereading4schools