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Managing Media Companies Harnessing Creative Value by Annet Aris, Jacques Bughin
  

Managing Media Companies Harnessing Creative Value

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RRP £52.99

Synopsis

Managing Media Companies Harnessing Creative Value by Annet Aris, Jacques Bughin

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

About the Author

Annet Aris , Adjunct Professor of Strategy at INSEAD, Fontainebleau, and former partner at McKinsey & Company. Dr Jacques Bughin is a director at McKinsey & Company, and academic Fellow at ECORE as well as at the Katholieke Universiteit Leuven (KUL). Both draw on a long and broad experience of working in, and teaching on, the media industry.

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Book Info

Publication date

2nd April 2009

Author

Annet Aris, Jacques Bughin

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Publisher

John Wiley & Sons Ltd an imprint of John Wiley and Sons Ltd

Format

Paperback
400 pages

Categories

Management & management techniques
Radio & television industry

ISBN

9780470713952

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