Managing Media Companies Harnessing Creative Value

by Annet Aris, Jacques Bughin

Managing Media Companies Harnessing Creative Value Synopsis

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

Book Information

ISBN: 9780470713952
Publication date: 2nd April 2009
Author: Annet Aris, Jacques Bughin
Publisher: John Wiley & Sons Ltd an imprint of John Wiley and Sons Ltd
Format: Paperback
Pagination: 400 pages
Categories: Management & management techniques, Radio & television industry,

About Annet Aris, Jacques Bughin

Annet Aris , Adjunct Professor of Strategy at INSEAD, Fontainebleau, and former partner at McKinsey & Company. Dr Jacques Bughin is a director at McKinsey & Company, and academic Fellow at ECORE as well as at the Katholieke Universiteit Leuven (KUL). Both draw on a long and broad experience of working in, and teaching on, the media industry.

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