How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
| ISBN: | 9780470521168 |
| Publication date: | 29th October 2009 |
| Author: | Marc (Salesforce.com) Benioff, Carlye Adler |
| Publisher: | Wiley-Blackwell an imprint of John Wiley and Sons Ltd |
| Format: | Hardback |
| Pagination: | 304 pages |
| Genres: |
Sales and marketing management Customer services Information technology industries E-commerce: business aspects |