For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
| ISBN: | 9780470198575 |
| Publication date: | 28th April 2008 |
| Author: | Greg (Chicago, Illinois) Holden, Shannon Belew, Joel Elad, Jason R. Rich |
| Publisher: | John Wiley & Sons Inc |
| Format: | Paperback |
| Pagination: | 480 pages |
| Genres: |
E-commerce: business aspects |