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Corporate Reputation 12 Steps to Safeguarding and Recovering Reputation

by Leslie Gaines-Ross

Corporate Reputation 12 Steps to Safeguarding and Recovering Reputation Synopsis

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard. -Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation-customers, employees, news media, NGOs, and bloggers-will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations. -Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark! -Dr. Charles Fombrun, CEO, Reputation Institute Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset-corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere. -Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis

Corporate Reputation 12 Steps to Safeguarding and Recovering Reputation Press Reviews

The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps. ( marketingpilgrim.com , April 3, 2008)

Book Information

ISBN: 9780470171509
Publication date: 11th December 2007
Author: Leslie Gaines-Ross
Publisher: John Wiley & Sons Ltd an imprint of John Wiley and Sons Ltd
Format: Hardback
Pagination: 208 pages
Categories: Management & management techniques,

About Leslie Gaines-Ross

Dr. Leslie Gaines-Ross is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for Fortune. Her work has appeared in publications including the Financial Times, Fortune, BusinessWeek, the Times of London, Forbes and the Wall Street Journal. She is currently on the Executive Advisory Panel of Corporate Reputation Review, an international journal devoted to the management of corporate reputation.

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