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Communication Research Measures A Sourcebook by Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
  

Communication Research Measures A Sourcebook

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Part of the Routledge Communication Series Series

RRP £48.99

Synopsis

Communication Research Measures A Sourcebook by Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.

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Book Info

Publication date

24th July 2009

Author

Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

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Publisher

Routledge an imprint of Taylor & Francis Ltd
www.routledge.com

Format

Paperback
416 pages

Categories

Psychological methodology

ISBN

9780415871464

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