A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
| ISBN: | 9780415050647 |
| Publication date: | 17th October 1991 |
| Author: | Armand Mattelart |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 256 pages |
| Series: | Comedia |
| Genres: |
History Media studies |